Bookraft

Detroit was really founded by Henry Ford - inventor of both automobile paraphernalia and manufacturing methods. Untutored inventive genius. Now, whenever you hear Detroit's big car execs squealking they can't possibly make the proposed 35 mpg new gas standards - call them liars, bunko artists, or even grifters.

Read this story about Jonathan Goodwin in Fast Company and see in how many ways he is like Henry Ford. Goodwin can get 50-100 mpg gallon out of various gas guzzlers such as a Hummer, a Lincoln Continental, and a Cadillac Escalade. And his methods of diesel, bio-diesel, and hybrid rig-ups are being applied now while providing 0-60 in 6 second get up and GO. Mass production is practically there because he uses 90% GM parts for most of his rig ups.

But most indicting of all - this technology could be easily adopted by Detroit. Saith Goodwin - "Detroit could do all this stuff overnight if it wanted to." And Mercedes Benz is already doing so. So expect the great American car inventions of Goodwin and others to come to you from a foreign car producer. Harvard Business Review has said it loud and clear -> the green revolution is all about opportunity - but given Globalization, that means World opportunity.

Detroit and GM obviously has a big, unforeseen lead courtesy of Mr. Goodwin. Despite all their new energy-saving line-up of cars ... maybe because of their new diverse energy-saving line up and its missing links, I still would not bet on GM nor Detroit to lead the way to energy efficiency automobiles invented in America - just not manufactured and delivered effectively in America. The Management and Financial ZeitGeist in America is against Manufacturing in America.