Bookraft

Everybody who reads the NYTimes on the Web must be aware that a New Subscription Service has been installed by the Times with more options, hacks and holes of dubious and devious proportions than a bubbly block of Swiss Cheese. The Huffington Post noticed and so offered its readers:
this delicious April Fools spoof offer of Huffington Post Subscription Service exclusively to the New York Times employees at special terms, rates and conditions:

On HuffingtonPost.com you can view the first 6 letters of each word at no charge (including slideshows of adorable kittens). After 6 letters, we will ask you to become a digital subscriber. You may choose to subscribe to see the rest of each word individually, or choose a package to access all words of more than 6 letters. This is an example of what you will see:

"Today the Obama admini-[click here to continue word for a small fee] said that the interv- [click here to continue word for a small fee] in Libya would contin-[click here to continue word for a small fee] indefi [click here to continue word for a small fee]..."
• Times employees who come to The Huffington Post through links from search, blogs, and social media will be able to freely access certain articles. For instance:

If you come in through Facebook, you'll be able to access for free all stories involving animals born with extra limbs.

If you come in through Twitter, you'll be able to access for free words that contain more than six letters, but only those that refer to antiquated transportation machines (i.e. "funicular")....

Well targeted laugh out loud fun, congrats to the Huffington Post. But a little additional research at Reuters of all places leads to the discovery that there is some pointy animosity driving the "fun" as the NYTimes and Huffington Post argue how news should be presented. See Felix Salmon's reportage for the details.